Blog1 min read
How to write a great video production brief
[PLACEHOLDER] Sample draft. Goal, audience, message and budget: the four essentials of a strong video brief.
This is a draft showing how the blog fields work. Replace it with your own text before publishing.
1. Goal
What should the video achieve? Sales, awareness, hiring… Pick one main goal.
2. Audience
Who should watch it, and where are they (Instagram, YouTube, TV)?
3. Message
If viewers remember one sentence, what should it be?
4. Budget and timeline
A rough budget and launch date help us choose the right production scale.
01FAQ
How long should a brief be?
One page is enough; what matters is a clear goal and audience.